Bowei Electric held a “Strategic Sales” training session.
2025-10-24
Recently, the company organized a training session on the theme of “Strategic Sales.” The event featured an on-site presentation by Mr. Shao Xiao, a seasoned simulation‑game instructor, and was attended by staff from the Marketing Center, the Systems Business Unit, the R&D Department, the Quality Assurance Department, and other departments.
During the training, participants engaged in an immersive sandbox exercise, focusing on key stages such as project analysis, role identification, strategy formulation, and resource coordination. Through a variety of hands-on methods—including sandbox simulations, scenario-based role‑playing, and group discussions—they systematically honed their strategic thinking in large‑account sales within a highly realistic environment.
During the training, Instructor Shao Xiao drew on real‑world project scenarios to systematically deconstruct customers’ decision‑making logic and organizational motivations, helping sales teams shift from “experience‑driven” to “strategy‑driven” approaches. Through a three‑phase scenario‑based exercise, participants progressively mastered key tools such as customer role identification, attitude analysis, influence assessment, and value‑creation, while simulating the full process of resource allocation and strategy execution. Participants widely reported that the course content was both systematic and practical, with case studies closely aligned with real‑world situations, offering valuable guidance for future client engagements.
This training program is one of the company’s key initiatives to continuously strengthen its marketing talent pipeline and drive an upgrade in organizational sales capabilities. Moving forward, the company will continue to empower its marketing teams. ， Optimize resource allocation and operational models, focus on customer service, continuously deepen customer partnerships, and achieve mutually beneficial value creation.
Group photo of the winning team
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